Xiaomi SU7 Maintains Heat in February with Strong Orders and Deliveries

According to publicly shared data, Xiaomi’s SU7 electric sedan sustained strong delivery performance in February 2025, reaching over 20,000 units in monthly deliveries for the fifth month in a row. Cumulatively the model has now surpassed 180,000 units delivered since its commercial launch.

The sustained performance demonstrates notable market acceptance in the mid-to-premium EV sedan segment, where many new entrants struggle to scale. Xiaomi’s strategy of leveraging its ecosystem of consumer electronics, combined with competitive pricing and high specification, appears to be yielding dividends.

SU7 Ultra Shows Early Strength ahead of Launch

Xiaomi announced that its upcoming SU7 Ultra variant has already secured more than 15,000 orders ahead of its delivery start around March 2.

Xiaomi confirmed that the upcoming SU7 Ultra has already secured over 15,000 pre-orders ahead of the model’s delivery start in early March. Priced from RMB 529,900 (~$74,400), the Ultra variant represents Xiaomi’s first high-performance iteration of the SU7 platform and signals the company’s ambition to move beyond just volume models and into the high-end electric sedan segment.

Rather than releasing multiple concepts with long timelines, Xiaomi used a direct “show → order → deliver” path, maintaining consumer excitement and reducing lead-time from announcement to delivery.

We will continue to expand our production capacity and thank everyone for the support

Xiaomi EV posted publicly on Weibo

This move positions the SU7 Ultra as not only an expansion in price segment, but also a brand-building milestone.

Production Scaling to Meet Demand

To support strong delivery momentum and the new Ultra variant, Xiaomi is expanding manufacturing output and stabilizing supply chain throughput. According to industry sources, Xiaomi has raised its 2025 full-year delivery target to 350,000 units, reflecting confidence in continued demand.

Xiaomi is optimizing logistics, refining scheduling strategies, and working closely with key suppliers to shorten wait times. The company is also aiming to reduce the time between vehicle configuration and delivery — a critical factor for sustaining high order conversion rates.

Strong Competitive Position in China’s EV Landscape

With its sixth month of >20,000 deliveries approaching and a premium variant gaining traction before launch, Xiaomi is positioning itself as a new contender in the mainstream EV sedan segment. The SU7 has quickly shifted Xiaomi’s EV launch narrative from “phone maker building a car” to “a serious EV competitor capable of volume and scale.”

If the SU7 Ultra successfully adds high-margin volume on top of an already strong sales base, Xiaomi could become the fastest company to reach sustainable mass-production scale among recent EV entrants.