BYD Targets 24% Overseas Sales Growth in 2026 with New Models and Expanded Showrooms

BYD Aims for Stronger International Momentum

SHENZHEN, China — January 25, 2026 — Chinese electric vehicle leader BYD Auto has announced ambitious plans to bolster its presence outside mainland China in 2026. The company is targeting approximately 1.3 million vehicle deliveries to overseas customers — about 24% more than what it achieved abroad in the previous year — as it strengthens its global sales network and introduces multiple new models.

BYD’s move comes as the automaker responds to a slowing domestic market by shifting focus to international growth. The Shenzhen-based brand, known as the world’s largest manufacturer of both pure electric vehicles (EVs) and plug-in hybrids, said that enhancing brand recognition overseas and broadening its local infrastructure are key priorities for the year ahead.

Expansion at the Forefront

We will introduce additional new models in select high-potential markets, including vehicles under our Denza sub-brand, and further grow our dealer network.

Li Yunfei, General Manager of Branding and Public Relations, BYD Auto

Global Sales Performance and Strategy

Last year, BYD’s total sales climbed to 4.6 million units globally, a 7.7% increase compared with 2024. Significantly, sales outside mainland China comprised about 23% of that total — more than double the share seen just a year earlier.

To capitalize on this momentum, BYD’s overseas strategy includes:

• Rolling out new vehicle models tailored to regional preferences, including offerings under the Denza marque.
• Expanding its dealership footprint worldwide, with more than 2,000 overseas dealers now in place.
• Increasing after-sales and service capabilities to enhance buyer confidence and long-term ownership support.

The broader product lineup also spans several brand tiers — from mass-market Dynasty and Ocean Series vehicles to premium and luxury offerings such as Denza and Yangwang models.

Why International Growth Matters

BYD’s intensified global push reflects a strategic response to slowing EV sales in China’s domestic market, where fierce competition and subsidy reductions have dampened growth. By contrast, demand in many overseas markets — especially in Europe, Southeast Asia and Latin America — remains robust and creates fertile ground for Chinese EV brands seeking share.

The company’s decision to prioritize overseas delivery growth aligns with industry forecasts suggesting that automotive demand outside China will continue to expand as electrification policies and consumer interest increase worldwide.

Challenges and Opportunities Ahead

While BYD’s export outlook is positive, it is not without challenges. The automaker faces:

• Differing regulatory and safety standards across global markets.
• Increasing competition from both established Western brands and other Chinese EV makers.
• Infrastructure and brand-awareness hurdles in newer markets.

However, the combination of a diverse product range, growing dealer presence, and a widening global customer base provides BYD with a solid foundation to pursue sustained international growth in 2026 and beyond.

Source: https://www.scmp.com/business/china-business/article/3341156/chinese-carmaker-byd-chases-24-export-growth-new-models-more-showrooms-abroad