Volvo to Import Lynk & Co Cars in Europe Under New Geely Strategy

Volvo Cars has signed a memorandum of understanding with Geely Auto to become the importer and distributor of Lynk & Co vehicles in Europe, marking a new step in Geely’s global brand integration strategy.

The move strengthens cooperation between the two brands, both of which are part of Geely Holding, and is expected to improve efficiency across sales and distribution operations.

Volvo will become the “exclusive importer and distributor” of Lynk & Co vehicles in Europe.

Three Models Planned for Europe

Under the agreement, Volvo plans to sell several Lynk & Co models through its existing dealer network, including:

• Lynk & Co 01 (plug-in hybrid SUV)
• Lynk & Co 02 (battery electric vehicle)
• Lynk & Co 08 (plug-in hybrid SUV)

This strategy allows Lynk & Co to expand quickly without building a separate retail network.

Strengthening Geely’s Multi-Brand Strategy

The partnership reflects Geely’s broader effort to integrate its brands and improve operational efficiency. The companies aim to:

• Reduce development costs
• Improve production scale
• Expand global market coverage
• Strengthen brand differentiation

Geely has also set a long-term goal of becoming one of the world’s top five automakers by 2030.

Europe Expansion Continues

Volvo’s distribution network is expected to help Lynk & Co expand faster across Europe while allowing Volvo to optimize dealer utilization.

The move also comes as Geely continues restructuring its global automotive portfolio, including closer cooperation between Volvo, Lynk & Co, and other brands.

Source: https://www.reuters.com/business/volvo-cars-import-lynk-co-cars-europe-2026-03-30/