BYD

BYD is a pioneering Chinese automotive brand under BYD Company Limited, symbolizing innovation and sustainability in mobility. Since entering the automobile industry in 2003, BYD has transformed from a newcomer into a global leader in new energy vehicles. Its brand philosophy — Build Your Dreams — reflects a commitment to making electric mobility accessible and inspiring a cleaner future.

DENZA is a premium new-energy vehicle brand jointly developed by BYD and Mercedes-Benz, combining Chinese innovation with German luxury craftsmanship. Established in 2010 and revitalized in 2022 under BYD’s leadership, DENZA represents a fusion of intelligent technology, refined design, and sustainable performance aimed at redefining the high-end electric mobility experience.

Fangchengbao, literally “Formula Leopard”, is a premium off-road and performance new-energy vehicle brand under BYD Group, launched in 2023. Positioned between BYD’s mainstream models and its luxury sub-brand Yangwang, Fangchengbao combines rugged capability with advanced electrified technology to create vehicles that are both adventurous and intelligent.

Yangwang is an ultra-premium electric vehicle brand under BYD Group, created to showcase the company’s most advanced technologies in performance, intelligence, and design. Launched in 2023, Yangwang — meaning “looking up” in Chinese — embodies ambition, innovation, and excellence, representing BYD’s push into the luxury EV segment on a global scale.